Impact of Celebrity Endorsers from a Country of Animosity on Consumer Attitude when Used in Sponsored Anti Polio Campaigns: A Case of Pakistan.

QR Code

Impact of Celebrity Endorsers from a Country of Animosity on Consumer Attitude when Used in Sponsored Anti Polio Campaigns: A Case of Pakistan.

Purpose – The purpose of the present study is to understand the impact that celebrity endorser from a country of animosity has on consumer attitude when used in cause related marketing and how cosmopolitism plays an important role in determining the magnitude of impact the animosity has on attitude...

Full description

Bibliographic Details
Main Author:	Afzal, Zainab
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/37489/

Similar Items

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin
by: Kea, Garick, et al.
Published: (2008)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

Celebrity Endorsements: Effects and Impact from Indian Consumers' Perspective
by: Udhwani, Rahul
Published: (2013)

The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective
by: Udhwani, Hiten
Published: (2011)

Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by: Modi, Shweta
Published: (2007)

Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers
by: Kumar, Vaibhav
Published: (2009)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

The Effectiveness of Celebrity Endorsement in India
by: Surana, Rajni
Published: (2008)

Effectiveness of celebrity endorsement in India
by: Kaur, Rajbir
Published: (2014)

47 Babaker-sponsored students celebrate Eid at UMPSA
by: Naqiah, Puaad
Published: (2024)

Malays consumer racism ethnocentrism and animosity
by: Abdul Latif, Samshul Amry
Published: (2017)

Malays' consumer racism, ethnocentrism and animosity
by: Abdul Latif, Samshul Amry
Published: (2017)

A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision
by: Suresh Jain, Rohit
Published: (2008)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
by: Nguyen, Phuong
Published: (2012)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan
by: Ruslan, Qhairun
Published: (2018)

The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
by: Foo, Nicolette Ni En
Published: (2024)

The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan
by: Mudassir, Wardah
Published: (2015)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
by: Gan, Wenqian
Published: (2006)

A Case Study Of "Maxis" Celebrity Endorsement
by: Serpoosh, Majid
Published: (2006)

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE
by: Khan, Shahira
Published: (2011)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by: Phang, Ing
Published: (2001)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Examining the role of hybrid products in a consumer animosity setting
by: Kea, Garick, et al.
Published: (2008)

Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia
by: Mohamed Ghazali, Raimi Nur Hakimi
Published: (2019)

Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products
by: Cheah, Isaac, et al.
Published: (2016)

Effects of Animosity and Allocentrism on Consumer Ethnocentrism: Social Identity on Consumer Willingness to Purchase
by: Huang, Y., et al.
Published: (2010)

Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
by: Nizamani, Farheen Qasim, et al.
Published: (2019)

The celebrity endorsement industry: adapting to Web 2.0 and beyond
by: Raphael, Jackie
Published: (2013)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Purchasing celebrity-endorsed brands as a way of self-presentation
by: Yue, Xiaofan, et al.
Published: (2024)

Effectiveness of Akademi Fantasia celebrity endorsements from the eyes of consumers in Klang Valley / Mohd Zulkifli Abdul Razak
Published: (2007)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Celebrations Offer A Platform To Campaign
by: New Straits Times, Eileen Ng
Published: (2008)