Is There a Potential Market Demand for Ethnic Frozen Food in Western European Market?

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Is There a Potential Market Demand for Ethnic Frozen Food in Western European Market?

The main purpose of this research report is to explore the potential of frozen Murtabak in Western European market such as United Kingdom (UK). Murtabak is an ethnic food commonly food found in Malaysia. The broad objectives of this report are to analyse the food consumption behaviour of Malaysian t...

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Bibliographic Details
Main Author:	Mohd Ariffin, Aznan Arif
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/37462/

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