Portrayal of tobacco smoking in popular women's magazines: a content analysis
Background: Whilst many countries have introduced legislation prohibiting tobacco advertising and sponsorship, references to tobacco continue to appear in the media. This study quantified and characterized tobacco smoking content in popular women's magazines. Methods: The 10 top weekly and 5...
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| Format: | Article |
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Oxford University Press
2016
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| Online Access: | https://eprints.nottingham.ac.uk/37354/ |
| _version_ | 1848795441382031360 |
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| author | Kasujee, Naseera Britton, John Cranwell, Jo Lyons, Ailsa Bains, Manpreet |
| author_facet | Kasujee, Naseera Britton, John Cranwell, Jo Lyons, Ailsa Bains, Manpreet |
| author_sort | Kasujee, Naseera |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Background: Whilst many countries have introduced legislation prohibiting tobacco advertising and sponsorship, references to tobacco continue to appear in the media. This study quantified and characterized tobacco smoking content in popular women's magazines.
Methods: The 10 top weekly and 5 monthly women's magazines most popular among 15–34 year olds in Britain published over a 3-month period were included. A content analysis was conducted for both written and visual content.
Results: In 146 magazines, there were 310 instances of tobacco content, the majority of which were positive towards smoking. Instances of celebrities smoking were most common (171, 55%), often in holiday or party settings that could be perceived to be luxurious, glamorous or fun. In all, 55 (18%) tobacco references related to fashion, which generally created an impression of smoking as a norm within the industry; and 34 (11%) text and image references to tobacco in TV and film. There were 50 (16%) reader-initiated mentions of smoking, typically in real-life stories or readers writing in to seek advice about smoking. Anti-smoking references including the hazards of smoking were infrequent (49; 16%).
Conclusions: Although tobacco advertising is prohibited in Britain, women's magazines still appear to be promoting positive messages about tobacco and smoking. |
| first_indexed | 2025-11-14T19:32:08Z |
| format | Article |
| id | nottingham-37354 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:32:08Z |
| publishDate | 2016 |
| publisher | Oxford University Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-373542020-05-04T18:09:29Z https://eprints.nottingham.ac.uk/37354/ Portrayal of tobacco smoking in popular women's magazines: a content analysis Kasujee, Naseera Britton, John Cranwell, Jo Lyons, Ailsa Bains, Manpreet Background: Whilst many countries have introduced legislation prohibiting tobacco advertising and sponsorship, references to tobacco continue to appear in the media. This study quantified and characterized tobacco smoking content in popular women's magazines. Methods: The 10 top weekly and 5 monthly women's magazines most popular among 15–34 year olds in Britain published over a 3-month period were included. A content analysis was conducted for both written and visual content. Results: In 146 magazines, there were 310 instances of tobacco content, the majority of which were positive towards smoking. Instances of celebrities smoking were most common (171, 55%), often in holiday or party settings that could be perceived to be luxurious, glamorous or fun. In all, 55 (18%) tobacco references related to fashion, which generally created an impression of smoking as a norm within the industry; and 34 (11%) text and image references to tobacco in TV and film. There were 50 (16%) reader-initiated mentions of smoking, typically in real-life stories or readers writing in to seek advice about smoking. Anti-smoking references including the hazards of smoking were infrequent (49; 16%). Conclusions: Although tobacco advertising is prohibited in Britain, women's magazines still appear to be promoting positive messages about tobacco and smoking. Oxford University Press 2016-09-27 Article PeerReviewed Kasujee, Naseera, Britton, John, Cranwell, Jo, Lyons, Ailsa and Bains, Manpreet (2016) Portrayal of tobacco smoking in popular women's magazines: a content analysis. Journal of Public Health . ISSN 1741-3850 Britain magazines media tobacco language tobacco imagery https://academic.oup.com/jpubhealth/article-lookup/doi/10.1093/pubmed/fdw104 doi:10.1093/pubmed/fdw104 doi:10.1093/pubmed/fdw104 |
| spellingShingle | Britain magazines media tobacco language tobacco imagery Kasujee, Naseera Britton, John Cranwell, Jo Lyons, Ailsa Bains, Manpreet Portrayal of tobacco smoking in popular women's magazines: a content analysis |
| title | Portrayal of tobacco smoking in popular women's magazines: a content analysis |
| title_full | Portrayal of tobacco smoking in popular women's magazines: a content analysis |
| title_fullStr | Portrayal of tobacco smoking in popular women's magazines: a content analysis |
| title_full_unstemmed | Portrayal of tobacco smoking in popular women's magazines: a content analysis |
| title_short | Portrayal of tobacco smoking in popular women's magazines: a content analysis |
| title_sort | portrayal of tobacco smoking in popular women's magazines: a content analysis |
| topic | Britain magazines media tobacco language tobacco imagery |
| url | https://eprints.nottingham.ac.uk/37354/ https://eprints.nottingham.ac.uk/37354/ https://eprints.nottingham.ac.uk/37354/ |