| Summary: | The purpose of the research reported in this paper has been to gain through a review on the existing
literature a deeper understanding of the impact in a manufacturing firm when is adopted a
Servitization strategy and to summarize the key challenges that a typical manufacturer experiences
when is followed such business model.
Through a content analysis and using an inductive approach, it has been addressed 7 main aspects
that are impacted when is adopted Servitization. These are: (i) Customer relationship, (ii) Supplier
relationship, (iii) Corporate finance, (iv) Information and Communication Technologies (ICT), (v)
Product-Service Design, (vi) Human resource and (vii) Organizational structure. From these
aspects, customer relationship has been the most frequently addressed by authors in relation with
Servitization. The further analysis was performed using a thematic analysis in order to find patterns
and allow to synthetize, compare and contrast large amount of qualitative data.
Furthermore, for each of these issues have been identified the challenges associated with them.
According to an analysis performed respecting the severity and frequency in which the challenges
has been addressed through the literature, it seems that challenges regarding to Product Service
Design and Customer relationship represents the greatest difficult to overcome during the
transition from Non Servitized to a Servitized firm.
Finally, a brief case study comparison shows that some aspects are impacted in the same manner among
companies, while others seems to be exclusively under specific characteristics.
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