A digital approach to international strategy development & distributor selection for SME’s and micro-firms. Case Study: NEEM Sunita Passi

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A digital approach to international strategy development & distributor selection for SME’s and micro-firms. Case Study: NEEM Sunita Passi

The purpose of this project was to research findings on SME and micro-firm internationalisation and to provide a framework that will guide strategy development and foreign partner selection. The findings were to be applied to a UK based skin and body care company - NEEM Sunta Passi (NSP), which face...

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Bibliographic Details
Main Author:	Olafimihan, Jeti Oluwa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	SME micro-firm internationalisation strategy development foreign partner selection distributor decision-making technology.
Online Access:	https://eprints.nottingham.ac.uk/37173/

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