A digital approach to international strategy development & distributor selection for SME’s and micro-firms. Case Study: NEEM Sunita Passi
The purpose of this project was to research findings on SME and micro-firm internationalisation and to provide a framework that will guide strategy development and foreign partner selection. The findings were to be applied to a UK based skin and body care company - NEEM Sunta Passi (NSP), which face...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/37173/ |