Exploring experience as a market segmentation device: a case study for the Austrian tourism industry.

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Exploring experience as a market segmentation device: a case study for the Austrian tourism industry.

This dissertation explores whether experience can be utilised as a market segmentation device. It tackles the huge void that exists regarding the usage of experience within tourist segmentation studies. Initially, tourism marketing literature is analysed to examine to what extent experience has pene...

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Bibliographic Details
Main Author:	Bentley, R
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/37035/

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