Growth Strategy for Small Businesses: The case of OfficePro Direct
This report discusses the growth strategy for small businesses with an example of OfficePro Direct, an office supplies and stationery products distributor in Nottingham. The report unfolds to discover the approach taken to derive the growth strategy by exploring the organisation's internal core...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/36994/ |
| _version_ | 1848795371964203008 |
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| author | Sharma, Dhritiman |
| author_facet | Sharma, Dhritiman |
| author_sort | Sharma, Dhritiman |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This report discusses the growth strategy for small businesses with an example of OfficePro Direct, an office supplies and stationery products distributor in Nottingham. The report unfolds to discover the approach taken to derive the growth strategy by exploring the organisation's internal core functions and external variables; like competitive positioning, economic surroundings, market conditions etc. It uses various relevant management frameworks, primary academic and industry research to formulate a short and long term growth strategy plan for OfficePro Direct's marketing and operation functions. It also discusses best practices for small businesses to implement the strategy suggested. |
| first_indexed | 2025-11-14T19:31:02Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-36994 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:31:02Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-369942018-04-18T09:09:24Z https://eprints.nottingham.ac.uk/36994/ Growth Strategy for Small Businesses: The case of OfficePro Direct Sharma, Dhritiman This report discusses the growth strategy for small businesses with an example of OfficePro Direct, an office supplies and stationery products distributor in Nottingham. The report unfolds to discover the approach taken to derive the growth strategy by exploring the organisation's internal core functions and external variables; like competitive positioning, economic surroundings, market conditions etc. It uses various relevant management frameworks, primary academic and industry research to formulate a short and long term growth strategy plan for OfficePro Direct's marketing and operation functions. It also discusses best practices for small businesses to implement the strategy suggested. 2016-09-19 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/36994/1/Growth%20Strategy%20for%20Small%20Businesses-%20The%20case%20of%20OfficePro%20Direct.pdf Sharma, Dhritiman (2016) Growth Strategy for Small Businesses: The case of OfficePro Direct. [Dissertation (University of Nottingham only)] small business SME Growth strategy E-commerce Marketing Operations |
| spellingShingle | small business SME Growth strategy E-commerce Marketing Operations Sharma, Dhritiman Growth Strategy for Small Businesses: The case of OfficePro Direct |
| title | Growth Strategy for Small Businesses: The case of OfficePro Direct |
| title_full | Growth Strategy for Small Businesses: The case of OfficePro Direct |
| title_fullStr | Growth Strategy for Small Businesses: The case of OfficePro Direct |
| title_full_unstemmed | Growth Strategy for Small Businesses: The case of OfficePro Direct |
| title_short | Growth Strategy for Small Businesses: The case of OfficePro Direct |
| title_sort | growth strategy for small businesses: the case of officepro direct |
| topic | small business SME Growth strategy E-commerce Marketing Operations |
| url | https://eprints.nottingham.ac.uk/36994/ |