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An analysis of consumer behaviour and the concept of brand loyalty and their impact on the growing chained restaurant industry in the UK.

The aim of this study is to explore the extent to which brand loyalty has contributed to the recent success of chained casual-dining restaurants within the UK, with a focus on consumer behaviour and choice drivers when consumers select restaurants. The study adopted the qualitative method of intervi...

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Bibliographic Details
Main Author:	Wall, Hannah
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36813/

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