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Country of origin of a product: Country of Brand or Country of Manufacture? A study on Italian smartphone consumers

For years, the negative country image associated with Chinese manufactures has hindered the perception and acceptance of Chinese products in developed markets, such as Italy. As more Chinese multinational companies are rising on the global stage as important players, current consumers’ perception of...

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Bibliographic Details
Main Author:	Grifo, Vincenzo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Country of origin
Online Access:	https://eprints.nottingham.ac.uk/36717/

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