Investigation on the Resources which Provide the Differentiation in Strategies that Lead to the Heterogeneity of Fee-based Income of Kasikorn Bank Focus on Retail Banking Business – A Resources Based View

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Investigation on the Resources which Provide the Differentiation in Strategies that Lead to the Heterogeneity of Fee-based Income of Kasikorn Bank Focus on Retail Banking Business – A Resources Based View

The purpose of this research is to identify the resources which are the sources of Kasikorn Bank’s strategy that allow the differentiation on the strategy and performance, comparing to its competitors. Resource-based view, traditional and universal banking, organisational culture and innovation were...

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Bibliographic Details
Main Author:	Promburee, Pichayut
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36581/

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