A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL

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A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL

Nowadays, there are so many digital advertising buzzwords and technical jargons tossed around by industry professionals. Indeed, the huge amount of techniques, which are invented recently, exceedingly make marketing practitioners confused when building their online strategy. The reason is that they...

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Bibliographic Details
Main Author:	Nguyen, Tuyen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Native Advertising Advertorial Advertising value Ad recognition ad credibility persuasive intent commercial level
Online Access:	https://eprints.nottingham.ac.uk/36517/

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