A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL
Nowadays, there are so many digital advertising buzzwords and technical jargons tossed around by industry professionals. Indeed, the huge amount of techniques, which are invented recently, exceedingly make marketing practitioners confused when building their online strategy. The reason is that they...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36517/ |