Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
Being beautiful has become increasingly important to women. People can become more beautiful by using cosmetics and skincare products. In contrast, advertising is a very effective medium that propagandises beauty related products. It is meaningful to research how advertisements convey values and bea...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36475/ |
| _version_ | 1848795290156400640 |
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| author | yang, deng |
| author_facet | yang, deng |
| author_sort | yang, deng |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Being beautiful has become increasingly important to women. People can become more beautiful by using cosmetics and skincare products. In contrast, advertising is a very effective medium that propagandises beauty related products. It is meaningful to research how advertisements convey values and beauty ideals. No.7 as a cosmetics and skin-care brand that produces beauty related products is the object of study. By studying ads of this brand from 1930s to 1940s, the paper draws a conclusion that advertisement values and beauty ideals are largely determined by the social background and brand positioning. |
| first_indexed | 2025-11-14T19:29:44Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-36475 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:29:44Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-364752022-01-17T15:27:55Z https://eprints.nottingham.ac.uk/36475/ Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. yang, deng Being beautiful has become increasingly important to women. People can become more beautiful by using cosmetics and skincare products. In contrast, advertising is a very effective medium that propagandises beauty related products. It is meaningful to research how advertisements convey values and beauty ideals. No.7 as a cosmetics and skin-care brand that produces beauty related products is the object of study. By studying ads of this brand from 1930s to 1940s, the paper draws a conclusion that advertisement values and beauty ideals are largely determined by the social background and brand positioning. 2016-09-12 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/36475/1/dissertation.pdf yang, deng (2016) Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. [Dissertation (University of Nottingham only)] advertising values beauty ideals No.7 Second World War |
| spellingShingle | advertising values beauty ideals No.7 Second World War yang, deng Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. |
| title | Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. |
| title_full | Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. |
| title_fullStr | Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. |
| title_full_unstemmed | Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. |
| title_short | Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. |
| title_sort | advertising values and beauty ideals: a content analysis from 1930s to 1940s of no.7 printed advertisements. |
| topic | advertising values beauty ideals No.7 Second World War |
| url | https://eprints.nottingham.ac.uk/36475/ |