To what extend
the heritage sites/attractions in U.K. have adopted digital marketing to meet the emerging consumer
needs and behavior

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To what extend the heritage sites/attractions in U.K. have adopted digital marketing to meet the emerging consumer needs and behavior

Digital marketing seems to be one of the most popular marketing concept in recent years. The raising of digital media has considerably changed people’s life and how they interact with the brand. Facing the raising power from the customer side, companies/organizations in a wild range have transformed...

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Bibliographic Details
Main Author:	Liu, Xiaomin
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36424/

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