Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010

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Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010

Aim: To examine the effects of tobacco control television advertisements with positive and negative emotional content on adult smoking prevalence and cigarette consumption. Design: Analysis of monthly cross-sectional surveys using generalised additive models. Setting: England. Participants:...

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Bibliographic Details
Main Authors:	Sims, Michelle, Langley, Tessa, Lewis, Sarah, Richardson, Sol, Szatkowski, Lisa, McNeill, Ann, Gilmore, Anna B.
Format:	Article
Published:	BMJ Publishing Group 2014
Online Access:	https://eprints.nottingham.ac.uk/36391/

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