Factors Influencing the Risk Averse Consumer Base Towards Online Shopping: A Perspective on Evolving Shopping Behaviour in Malaysia

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Factors Influencing the Risk Averse Consumer Base Towards Online Shopping: A Perspective on Evolving Shopping Behaviour in Malaysia

Purpose: This study aims to investigate whether online environment cues influence consumer online purchase intention and whether this impact is mediated by consumer trust and shopping enjoyment. The study also explores the direct influence and relevance of each environment cue on influencing purchas...

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Bibliographic Details
Main Author:	Jafary, Khadija Hasan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Online shopping Purchase intention Buying behaviour Malaysia
Online Access:	https://eprints.nottingham.ac.uk/36045/

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