Customer value and financial services distribution channels

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Customer value and financial services distribution channels

This research effort seeks to investigate the co-creation of customer value in distribution channels of financial services as perceived by customers. In financial services, an in-depth investigation of customer value is necessary because of its recognised strategic imperative for competitive advanta...

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Bibliographic Details
Main Author:	Chakrabarty, Anita
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	customer value financial services distribution channels
Online Access:	https://eprints.nottingham.ac.uk/35694/

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