“F*ck it! Let’s get to drinking – poison our livers!”: a thematic analysis of alcohol content in contemporary YouTube music videos

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“F*ck it! Let’s get to drinking – poison our livers!”: a thematic analysis of alcohol content in contemporary YouTube music videos

Purpose: To describe the portrayal of alcohol content in popular YouTube music videos. Methods: We used inductive thematic analysis to explore the lyrics and visual imagery in 49 UK Top 40 songs and music videos previously found to contain alcohol content, and watched by many British adolescent...

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Bibliographic Details
Main Authors:	Cranwell, Joanne, Britton, John, Bains, Manpreet
Format:	Article
Published:	Springer 2016
Subjects:	Alcohol; YouTube music videos; Thematic analysis; Alcohol policy; Adolescent role modelling
Online Access:	https://eprints.nottingham.ac.uk/34671/

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