Rediscovering the region: the West German daily press in the 1970s

After Willy Brandt’s Ostpolitik, West Germans began to accept the more permanent division of the country and rediscovered the regional fundaments of their federal political system. A catalyst for this process was provided by a massive regionalization of the daily press in the aftermath of the recess...

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Main Authors: Haase, Christian, Kraiker, Christian-W.
Format: Article
Published: Oxford University Press 2017
Online Access:https://eprints.nottingham.ac.uk/34523/
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author Haase, Christian
Kraiker, Christian-W.
author_facet Haase, Christian
Kraiker, Christian-W.
author_sort Haase, Christian
building Nottingham Research Data Repository
collection Online Access
description After Willy Brandt’s Ostpolitik, West Germans began to accept the more permanent division of the country and rediscovered the regional fundaments of their federal political system. A catalyst for this process was provided by a massive regionalization of the daily press in the aftermath of the recession in 1973. That regionalization entailed the delineation of new regional distribution and advertising areas, the launch of new editions, the growth of regularly and irregularly published alternative papers and a stronger emphasis on regional news. In the 1970s regionalization cut across all segments of the market and across party affiliations and affected established papers, the irregular alternative press and even television and broadcasting. It propelled the West German daily press to its height point in German history, with more than 25 million copies per day in 1982. The new regional focus of the daily press increased public awareness of regional protests, regional identity politics and regional scandals during the chancellorship of Helmut Schmidt (1974–82) to such an extent that the article concludes that the 1970s were not only a ‘global’ decade, but also a regional decade. The history of the regional press that is presented in the article for the first time facilitates a new view of regional changes in economic prosperity, criticism of the federal state and the emergence of regional consumer markets between 1974 and 1982. The analysis provides a cornerstone for a more detailed media history of the Bonn Republic and a new understanding of the 1970s.
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spelling nottingham-345232020-05-04T18:47:57Z https://eprints.nottingham.ac.uk/34523/ Rediscovering the region: the West German daily press in the 1970s Haase, Christian Kraiker, Christian-W. After Willy Brandt’s Ostpolitik, West Germans began to accept the more permanent division of the country and rediscovered the regional fundaments of their federal political system. A catalyst for this process was provided by a massive regionalization of the daily press in the aftermath of the recession in 1973. That regionalization entailed the delineation of new regional distribution and advertising areas, the launch of new editions, the growth of regularly and irregularly published alternative papers and a stronger emphasis on regional news. In the 1970s regionalization cut across all segments of the market and across party affiliations and affected established papers, the irregular alternative press and even television and broadcasting. It propelled the West German daily press to its height point in German history, with more than 25 million copies per day in 1982. The new regional focus of the daily press increased public awareness of regional protests, regional identity politics and regional scandals during the chancellorship of Helmut Schmidt (1974–82) to such an extent that the article concludes that the 1970s were not only a ‘global’ decade, but also a regional decade. The history of the regional press that is presented in the article for the first time facilitates a new view of regional changes in economic prosperity, criticism of the federal state and the emergence of regional consumer markets between 1974 and 1982. The analysis provides a cornerstone for a more detailed media history of the Bonn Republic and a new understanding of the 1970s. Oxford University Press 2017-06-01 Article PeerReviewed Haase, Christian and Kraiker, Christian-W. (2017) Rediscovering the region: the West German daily press in the 1970s. German History, 35 (2). pp. 247-271. ISSN 1477-089X (In Press) https://doi.org/10.1093/gerhis/ghx042 doi:10.1093/gerhis/ghx042 doi:10.1093/gerhis/ghx042
spellingShingle Haase, Christian
Kraiker, Christian-W.
Rediscovering the region: the West German daily press in the 1970s
title Rediscovering the region: the West German daily press in the 1970s
title_full Rediscovering the region: the West German daily press in the 1970s
title_fullStr Rediscovering the region: the West German daily press in the 1970s
title_full_unstemmed Rediscovering the region: the West German daily press in the 1970s
title_short Rediscovering the region: the West German daily press in the 1970s
title_sort rediscovering the region: the west german daily press in the 1970s
url https://eprints.nottingham.ac.uk/34523/
https://eprints.nottingham.ac.uk/34523/
https://eprints.nottingham.ac.uk/34523/