Social media and protest mobilization: evidence from the Tunisian revolution

This article explores how social media acted as a catalyst for protest mobilization during the Tunisian revolution in late 2010 and early 2011. Using evidence from protests we argue that social media acted as an important resource for popular mobilization against the Ben Ali regime. Drawing on insig...

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Main Authors: Breuer, Anita, Landman, Todd, Farquhar, Dorothea
Format: Article
Published: Taylor & Francis 2014
Subjects:
Online Access:https://eprints.nottingham.ac.uk/33995/
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author Breuer, Anita
Landman, Todd
Farquhar, Dorothea
author_facet Breuer, Anita
Landman, Todd
Farquhar, Dorothea
author_sort Breuer, Anita
building Nottingham Research Data Repository
collection Online Access
description This article explores how social media acted as a catalyst for protest mobilization during the Tunisian revolution in late 2010 and early 2011. Using evidence from protests we argue that social media acted as an important resource for popular mobilization against the Ben Ali regime. Drawing on insights from “resource mobilization theory”, we show that social media (1) allowed a “digital elite” to break the national media blackout through brokering information for mainstream media; (2) provided a basis for intergroup collaboration for a large “cycle of protest”; (3) reported event magnitudes that raised the perception of success for potential free riders, and (4) provided additional “emotional mobilization” through depicting the worst atrocities associated with the regime’s response to the protests. These findings are based on background talks with Tunisian bloggers and digital activists and a revealed preference survey conducted among a sample of Tunisian internet users (February–May 2012).
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spelling nottingham-339952020-05-04T16:46:51Z https://eprints.nottingham.ac.uk/33995/ Social media and protest mobilization: evidence from the Tunisian revolution Breuer, Anita Landman, Todd Farquhar, Dorothea This article explores how social media acted as a catalyst for protest mobilization during the Tunisian revolution in late 2010 and early 2011. Using evidence from protests we argue that social media acted as an important resource for popular mobilization against the Ben Ali regime. Drawing on insights from “resource mobilization theory”, we show that social media (1) allowed a “digital elite” to break the national media blackout through brokering information for mainstream media; (2) provided a basis for intergroup collaboration for a large “cycle of protest”; (3) reported event magnitudes that raised the perception of success for potential free riders, and (4) provided additional “emotional mobilization” through depicting the worst atrocities associated with the regime’s response to the protests. These findings are based on background talks with Tunisian bloggers and digital activists and a revealed preference survey conducted among a sample of Tunisian internet users (February–May 2012). Taylor & Francis 2014-04-09 Article PeerReviewed Breuer, Anita, Landman, Todd and Farquhar, Dorothea (2014) Social media and protest mobilization: evidence from the Tunisian revolution. Democratization, 22 (4). pp. 764-792. ISSN 1743-890X Political Protest Mobilization Information Technologies Social Media Tunisia http://dx.doi.org/10.1080/13510347.2014.885505 doi:10.1080/13510347.2014.885505 doi:10.1080/13510347.2014.885505
spellingShingle Political Protest
Mobilization
Information Technologies
Social Media
Tunisia
Breuer, Anita
Landman, Todd
Farquhar, Dorothea
Social media and protest mobilization: evidence from the Tunisian revolution
title Social media and protest mobilization: evidence from the Tunisian revolution
title_full Social media and protest mobilization: evidence from the Tunisian revolution
title_fullStr Social media and protest mobilization: evidence from the Tunisian revolution
title_full_unstemmed Social media and protest mobilization: evidence from the Tunisian revolution
title_short Social media and protest mobilization: evidence from the Tunisian revolution
title_sort social media and protest mobilization: evidence from the tunisian revolution
topic Political Protest
Mobilization
Information Technologies
Social Media
Tunisia
url https://eprints.nottingham.ac.uk/33995/
https://eprints.nottingham.ac.uk/33995/
https://eprints.nottingham.ac.uk/33995/