Moral relativism as a disconnect between behavioural and experienced warm glow

We examine the robustness of warm glow preferences to changes in the choice set. Behavioural warm glow is measured using the crowded-out charity dictator game of Crumpler and Grossman (2008). In the give treatment, subjects could donate any part of their endowment to charity where their donations co...

Full description

Bibliographic Details
Main Authors: Ferguson, Eamonn, Flynn, Niall
Format: Article
Language:English
Published: Elsevier 2016
Subjects:
Online Access:https://eprints.nottingham.ac.uk/33878/
_version_ 1848794726193430528
author Ferguson, Eamonn
Flynn, Niall
author_facet Ferguson, Eamonn
Flynn, Niall
author_sort Ferguson, Eamonn
building Nottingham Research Data Repository
collection Online Access
description We examine the robustness of warm glow preferences to changes in the choice set. Behavioural warm glow is measured using the crowded-out charity dictator game of Crumpler and Grossman (2008). In the give treatment, subjects could donate any part of their endowment to charity where their donations completely crowd out the charity's own initial endowment. In the give/take treatment, the option to take any part of the charity's endowment was added to the subjects' choice set. Experienced warm glow is measured by a series of post-decision self-reports of positive affect. Within each treatment behavioural and experienced warm glow are positively correlated, such that the more subjects donated to charity the better they claimed to feel about themselves. However, when comparing across treatments the addition of the take option results in a fall in behavioural warm glow but a rise in experienced warm glow. We interpret these results as evidence for i) a utility function increasing in both money and morality and ii) a type of moral relativism whereby the morally good action is defined in relation to the available options. This means that utility is derived from both the chosen option and from foregone opportunities, the implication of which is that the transitivity axiom becomes practically unfalsifiable.
first_indexed 2025-11-14T19:20:46Z
format Article
id nottingham-33878
institution University of Nottingham Malaysia Campus
institution_category Local University
language English
last_indexed 2025-11-14T19:20:46Z
publishDate 2016
publisher Elsevier
recordtype eprints
repository_type Digital Repository
spelling nottingham-338782020-05-08T12:30:17Z https://eprints.nottingham.ac.uk/33878/ Moral relativism as a disconnect between behavioural and experienced warm glow Ferguson, Eamonn Flynn, Niall We examine the robustness of warm glow preferences to changes in the choice set. Behavioural warm glow is measured using the crowded-out charity dictator game of Crumpler and Grossman (2008). In the give treatment, subjects could donate any part of their endowment to charity where their donations completely crowd out the charity's own initial endowment. In the give/take treatment, the option to take any part of the charity's endowment was added to the subjects' choice set. Experienced warm glow is measured by a series of post-decision self-reports of positive affect. Within each treatment behavioural and experienced warm glow are positively correlated, such that the more subjects donated to charity the better they claimed to feel about themselves. However, when comparing across treatments the addition of the take option results in a fall in behavioural warm glow but a rise in experienced warm glow. We interpret these results as evidence for i) a utility function increasing in both money and morality and ii) a type of moral relativism whereby the morally good action is defined in relation to the available options. This means that utility is derived from both the chosen option and from foregone opportunities, the implication of which is that the transitivity axiom becomes practically unfalsifiable. Elsevier 2016-10-01 Article PeerReviewed application/pdf en cc_by https://eprints.nottingham.ac.uk/33878/7/1-s2.0-S0167487016301131-main.pdf Ferguson, Eamonn and Flynn, Niall (2016) Moral relativism as a disconnect between behavioural and experienced warm glow. Journal of Economic Psychology, 56 . pp. 163-175. ISSN 0167-4870 Warm Glow Positive Affect Menu Dependence Transitivity Moral Relativism http://www.sciencedirect.com/science/article/pii/S0167487016301131 doi:10.1016/j.joep.2016.06.002 doi:10.1016/j.joep.2016.06.002
spellingShingle Warm Glow
Positive Affect
Menu Dependence
Transitivity
Moral Relativism
Ferguson, Eamonn
Flynn, Niall
Moral relativism as a disconnect between behavioural and experienced warm glow
title Moral relativism as a disconnect between behavioural and experienced warm glow
title_full Moral relativism as a disconnect between behavioural and experienced warm glow
title_fullStr Moral relativism as a disconnect between behavioural and experienced warm glow
title_full_unstemmed Moral relativism as a disconnect between behavioural and experienced warm glow
title_short Moral relativism as a disconnect between behavioural and experienced warm glow
title_sort moral relativism as a disconnect between behavioural and experienced warm glow
topic Warm Glow
Positive Affect
Menu Dependence
Transitivity
Moral Relativism
url https://eprints.nottingham.ac.uk/33878/
https://eprints.nottingham.ac.uk/33878/
https://eprints.nottingham.ac.uk/33878/