Elucidating the Dubai boutique and its consumer
This paper considers the potential of the boutique in Dubai, UAE whilst associated research seeks to elucidate the internal and external drivers that will motivate a consumers’ decision-making process in a Dubai boutiques favour. Utilzing qualitative and quantitative research methods numerous inter...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/32624/ |
| Summary: | This paper considers the potential of the boutique in Dubai, UAE whilst associated research seeks to elucidate the internal and external drivers that will motivate a consumers’ decision-making process in a Dubai boutiques favour. Utilzing qualitative and quantitative research methods numerous internal and external variables of influence on the Dubai boutique consumers decision-making process were revealed. Although research results are not generalizable to the entire population of Dubai boutique consumers they serve as a valuable resource for future research. This is of importance considering the gap in research available regarding Dubai boutiques and Dubai boutique consumer behavior; and considering the gap in the market of Dubai for boutique accommodation. |
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