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Tele-branding in TVIII: the network as brand and the programme as brand

In the era of TVIII, characterized by deregulation, multimedia conglomeration, expansion and increased competition, branding has emerged as a central industrial practice. Focusing on the case of HBO, a particularly successful brand in TVIII, this article argues that branding can be understood not si...

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Bibliographic Details
Main Author:	Johnson, Catherine
Format:	Article
Published:	Routledge 2007
Online Access:	https://eprints.nottingham.ac.uk/3262/

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