Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion

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Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion

This study critically examines the ways in which the nationwide Diabetes UK/Tesco public health promotion campaign (2013-2014) sought to raise awareness of Type 2 diabetes. Conducting a multimodal critical discourse analysis of six campaign images, we identify the presence of fear-inducing, stigmati...

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Bibliographic Details
Main Authors:	Brookes, Gavin, Harvey, Kevin
Format:	Article
Published:	Taylor & Francis 2015
Subjects:	commercialisation of health diabetes health promotion fear and risk neoliberalism critical multimodal discourse analysis
Online Access:	https://eprints.nottingham.ac.uk/32617/

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