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From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting

In debates about the commercialization of public service broadcasting little attention has been paid to the ways in which the public might experience the commercial and public service activities of public service broadcasters and the impact that this may have on attitudes towards public service broa...

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Bibliographic Details
Main Author:	Johnson, Catherine
Format:	Article
Published:	Sage 2013
Online Access:	https://eprints.nottingham.ac.uk/3261/

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