Johnson, C. (2013). From brand congruence to the ‘virtuous circle’: Branding and the commercialization of public service broadcasting. Sage.
Chicago Style (17th ed.) CitationJohnson, Catherine. From Brand Congruence to the ‘virtuous Circle’: Branding and the Commercialization of Public Service Broadcasting. Sage, 2013.
MLA (9th ed.) CitationJohnson, Catherine. From Brand Congruence to the ‘virtuous Circle’: Branding and the Commercialization of Public Service Broadcasting. Sage, 2013.
Warning: These citations may not always be 100% accurate.