How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?

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How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?

OBJECTIVE: To investigate the effects of different types of televised mass media campaign content on calls to the English NHS Stop Smoking helpline. METHOD: We used UK government-funded televised tobacco control campaigns from April 2005 to April 2010, categorised as either “positive” (eliciting...

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Bibliographic Details
Main Authors:	Richardson, Sol, Langley, Tessa, Szatkowski, Lisa, Sims, Michelle, Gilmore, Anna, McNeill, Ann, Lewis, Sarah
Format:	Article
Published:	Elsevier 2014
Subjects:	Quitline mass media health promotion emotions smoking cessation
Online Access:	https://eprints.nottingham.ac.uk/31763/

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