Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs

We extend current knowledge on new venture legitimation by focusing on how environmental entrepreneurs enact their values and beliefs during the legitimation process and on the resultant business and personal consequences. On the basis of our longitudinal analysis of six cases studies we develop a s...

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Main Authors: O'Neil, Isobel, Ucbasaran, Deniz
Format: Article
Published: Elsevier 2016
Subjects:
Online Access:https://eprints.nottingham.ac.uk/31600/
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author O'Neil, Isobel
Ucbasaran, Deniz
author_facet O'Neil, Isobel
Ucbasaran, Deniz
author_sort O'Neil, Isobel
building Nottingham Research Data Repository
collection Online Access
description We extend current knowledge on new venture legitimation by focusing on how environmental entrepreneurs enact their values and beliefs during the legitimation process and on the resultant business and personal consequences. On the basis of our longitudinal analysis of six cases studies we develop a staged process model of legitimation. Our findings suggest three novel insights. First, the entrepreneur’s (i.e. the legitimacy seeker’s) own values and beliefs are found to anchor initial decisions about how to gain legitimacy (the “what matters to me” stage) but are then toned down as attention shifts to gain legitimacy from diverse audiences (the “what matters to them” stage). Eventually, the entrepreneurs arrive at an approach that balances “what matters to me and them”. Second, we are able to explain how and why these changes in legitimation take place. The entrepreneurs learned to adapt their legitimation work by engaging in reflection and reflexivity about both the business and personal consequences of their work in each stage. Finally, we detail the significance of dissonance to this process as a trigger for changes in behavior. Overall, our three insights allow us to extend the notion of what a skillful legitimacy seeker might be.
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spelling nottingham-316002020-05-04T20:03:40Z https://eprints.nottingham.ac.uk/31600/ Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs O'Neil, Isobel Ucbasaran, Deniz We extend current knowledge on new venture legitimation by focusing on how environmental entrepreneurs enact their values and beliefs during the legitimation process and on the resultant business and personal consequences. On the basis of our longitudinal analysis of six cases studies we develop a staged process model of legitimation. Our findings suggest three novel insights. First, the entrepreneur’s (i.e. the legitimacy seeker’s) own values and beliefs are found to anchor initial decisions about how to gain legitimacy (the “what matters to me” stage) but are then toned down as attention shifts to gain legitimacy from diverse audiences (the “what matters to them” stage). Eventually, the entrepreneurs arrive at an approach that balances “what matters to me and them”. Second, we are able to explain how and why these changes in legitimation take place. The entrepreneurs learned to adapt their legitimation work by engaging in reflection and reflexivity about both the business and personal consequences of their work in each stage. Finally, we detail the significance of dissonance to this process as a trigger for changes in behavior. Overall, our three insights allow us to extend the notion of what a skillful legitimacy seeker might be. Elsevier 2016-03 Article PeerReviewed O'Neil, Isobel and Ucbasaran, Deniz (2016) Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs. Journal of Business Venturing, 31 (2). pp. 133-152. ISSN 0883-9026 New Venture Legitimation Legitimation Process Environmental Entrepreneurship Consequences of Legitimation http://www.sciencedirect.com/science/article/pii/S0883902615000786 doi:10.1016/j.jbusvent.2015.12.001 doi:10.1016/j.jbusvent.2015.12.001
spellingShingle New Venture Legitimation
Legitimation Process
Environmental Entrepreneurship
Consequences of Legitimation
O'Neil, Isobel
Ucbasaran, Deniz
Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
title Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
title_full Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
title_fullStr Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
title_full_unstemmed Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
title_short Balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
title_sort balancing “what matters to me” with “what matters to them”: exploring the legitimation process of environmental entrepreneurs
topic New Venture Legitimation
Legitimation Process
Environmental Entrepreneurship
Consequences of Legitimation
url https://eprints.nottingham.ac.uk/31600/
https://eprints.nottingham.ac.uk/31600/
https://eprints.nottingham.ac.uk/31600/