Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study

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Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study

AIM: To examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. DESIGN: Analysis of monthly cross‐sectional surveys using generalised additive models. SETTING: England. PART...

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Bibliographic Details
Main Authors:	Sims, Michelle, Salway, Ruth, Langley, Tessa, Lewis, Sarah, McNeill, Ann, Szatkowski, Lisa, Gilmore, Anna B.
Format:	Article
Published:	Wiley 2014
Subjects:	Cigarettes; consumption; gross rating points (GRPs); mass media campaign; smoking prevalence; smoking rates; television advertisement; tobacco control
Online Access:	https://eprints.nottingham.ac.uk/31565/

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