Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study
AIM: To examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. DESIGN: Analysis of monthly cross‐sectional surveys using generalised additive models. SETTING: England. PART...
| Main Authors: | , , , , , , |
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| Format: | Article |
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Wiley
2014
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| Online Access: | https://eprints.nottingham.ac.uk/31565/ |
| _version_ | 1848794228028604416 |
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| author | Sims, Michelle Salway, Ruth Langley, Tessa Lewis, Sarah McNeill, Ann Szatkowski, Lisa Gilmore, Anna B. |
| author_facet | Sims, Michelle Salway, Ruth Langley, Tessa Lewis, Sarah McNeill, Ann Szatkowski, Lisa Gilmore, Anna B. |
| author_sort | Sims, Michelle |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | AIM: To examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption.
DESIGN: Analysis of monthly cross‐sectional surveys using generalised additive models.
SETTING: England.
PARTICIPANTS: More than 80 000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey.
MEASUREMENTS: Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs—a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio‐demographic variables.
FINDINGS: After adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400‐point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual‐level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2 months later [odds ratio (OR) = 0.97, 95% confidence interval (CI) = 0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400‐point increase in GRPs was associated with a 1.80% (95%CI = 0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002–09.
CONCLUSION: Government‐funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption. |
| first_indexed | 2025-11-14T19:12:51Z |
| format | Article |
| id | nottingham-31565 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:12:51Z |
| publishDate | 2014 |
| publisher | Wiley |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-315652020-05-04T20:14:26Z https://eprints.nottingham.ac.uk/31565/ Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study Sims, Michelle Salway, Ruth Langley, Tessa Lewis, Sarah McNeill, Ann Szatkowski, Lisa Gilmore, Anna B. AIM: To examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. DESIGN: Analysis of monthly cross‐sectional surveys using generalised additive models. SETTING: England. PARTICIPANTS: More than 80 000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey. MEASUREMENTS: Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs—a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio‐demographic variables. FINDINGS: After adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400‐point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual‐level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2 months later [odds ratio (OR) = 0.97, 95% confidence interval (CI) = 0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400‐point increase in GRPs was associated with a 1.80% (95%CI = 0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002–09. CONCLUSION: Government‐funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption. Wiley 2014-06 Article PeerReviewed Sims, Michelle, Salway, Ruth, Langley, Tessa, Lewis, Sarah, McNeill, Ann, Szatkowski, Lisa and Gilmore, Anna B. (2014) Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study. Addiction, 109 (6). pp. 986-994. ISSN 1360-0443 Cigarettes; consumption; gross rating points (GRPs); mass media campaign; smoking prevalence; smoking rates; television advertisement; tobacco control http://onlinelibrary.wiley.com/doi/10.1111/add.12501/abstract doi:10.1111/add.12501 doi:10.1111/add.12501 |
| spellingShingle | Cigarettes; consumption; gross rating points (GRPs); mass media campaign; smoking prevalence; smoking rates; television advertisement; tobacco control Sims, Michelle Salway, Ruth Langley, Tessa Lewis, Sarah McNeill, Ann Szatkowski, Lisa Gilmore, Anna B. Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study |
| title | Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study |
| title_full | Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study |
| title_fullStr | Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study |
| title_full_unstemmed | Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study |
| title_short | Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study |
| title_sort | effectiveness of tobacco control television advertising in changing tobacco use in england: a population‐based cross‐sectional study |
| topic | Cigarettes; consumption; gross rating points (GRPs); mass media campaign; smoking prevalence; smoking rates; television advertisement; tobacco control |
| url | https://eprints.nottingham.ac.uk/31565/ https://eprints.nottingham.ac.uk/31565/ https://eprints.nottingham.ac.uk/31565/ |