A Study on Consumer Switching Behavior Among Online Retailers in India

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A Study on Consumer Switching Behavior Among Online Retailers in India

66% of consumers switched companies in at least one of ten industries due to poor service in the past year. 82% of consumers felt their service provider could have done something to prevent switching. 55% say they’d have stayed if the company had proactively contacted them, and 51% would have stayed...

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Bibliographic Details
Main Author:	Chand, Nishant
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/31275/

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