The case for incorporating CSR into strategy and the joint role with Marketing in promoting sustainable consumption and production.

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The case for incorporating CSR into strategy and the joint role with Marketing in promoting sustainable consumption and production.

Through this paper, we attempt to fill investigate how marketing, or elements of it, relate to the general social agenda and whether there is an overarching plan that directly or indirectly connects the two. We will do this by looking at what various scholars have written on each of these particular...

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Bibliographic Details
Main Author:	Ikiao, Timothy
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	Marketing Sustainability Strategy
Online Access:	https://eprints.nottingham.ac.uk/30943/

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