Exploring engagement and value creation in health social marketing : a service perspective

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Exploring engagement and value creation in health social marketing : a service perspective

Complex social problems (the continued rise in chronic disease; resource depletion, inequality etc.) call for new social marketing frameworks to accommodate midstream and upstream action which requires collaborations with multiple actors (government, public and private sector). Service-dominant logi...

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Bibliographic Details
Main Author:	Luca, Nadina Raluca
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	social marketing service-dominant logic smokefree health social change value creation engagement
Online Access:	https://eprints.nottingham.ac.uk/30688/

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