Measuring the commercial outcomes of serious games in companies: a review

The objective of this paper is to review the work on the measurement of the commercial outcomes of serious games in companies and to provide a framework for their measurement in companies. The literature on the evaluation of training and in particular serious games is presented. A systematic literat...

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Main Authors: Riedel, Johann Christian Karl Henry, Feng, Yanan, Azadegan, Aida, Romero, Margarida, Usart, Mireia, Baaslrud Hauge, Jannicke
Other Authors: Ma, M.
Format: Book Section
Published: Springer 2014
Subjects:
Online Access:https://eprints.nottingham.ac.uk/30686/
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author Riedel, Johann Christian Karl Henry
Feng, Yanan
Azadegan, Aida
Romero, Margarida
Usart, Mireia
Baaslrud Hauge, Jannicke
author2 Ma, M.
author_facet Ma, M.
Riedel, Johann Christian Karl Henry
Feng, Yanan
Azadegan, Aida
Romero, Margarida
Usart, Mireia
Baaslrud Hauge, Jannicke
author_sort Riedel, Johann Christian Karl Henry
building Nottingham Research Data Repository
collection Online Access
description The objective of this paper is to review the work on the measurement of the commercial outcomes of serious games in companies and to provide a framework for their measurement in companies. The literature on the evaluation of training and in particular serious games is presented. A systematic literature review of studies of the impacts of business games in companies was undertaken. The paper summarises the existing studies on measuring the effectiveness of serious games in companies. A search of the grey literature was also conducted to establish what kinds of commercial outcomes have been measured and how. Finally, the paper presents some examples of measuring the commercial outcomes. It also provides some advice on how to measure commercial outcomes.
first_indexed 2025-11-14T19:09:50Z
format Book Section
id nottingham-30686
institution University of Nottingham Malaysia Campus
institution_category Local University
last_indexed 2025-11-14T19:09:50Z
publishDate 2014
publisher Springer
recordtype eprints
repository_type Digital Repository
spelling nottingham-306862020-05-04T20:14:07Z https://eprints.nottingham.ac.uk/30686/ Measuring the commercial outcomes of serious games in companies: a review Riedel, Johann Christian Karl Henry Feng, Yanan Azadegan, Aida Romero, Margarida Usart, Mireia Baaslrud Hauge, Jannicke The objective of this paper is to review the work on the measurement of the commercial outcomes of serious games in companies and to provide a framework for their measurement in companies. The literature on the evaluation of training and in particular serious games is presented. A systematic literature review of studies of the impacts of business games in companies was undertaken. The paper summarises the existing studies on measuring the effectiveness of serious games in companies. A search of the grey literature was also conducted to establish what kinds of commercial outcomes have been measured and how. Finally, the paper presents some examples of measuring the commercial outcomes. It also provides some advice on how to measure commercial outcomes. Springer Ma, M. Oliveira, M.F. Baalsrud Hauge, J. 2014-07 Book Section PeerReviewed Riedel, Johann Christian Karl Henry, Feng, Yanan, Azadegan, Aida, Romero, Margarida, Usart, Mireia and Baaslrud Hauge, Jannicke (2014) Measuring the commercial outcomes of serious games in companies: a review. In: Serious games development and applications: 5th International Conference, SGDA 2014, Berlin, Germany, October 9-10, 2014: proceedings. Lecture notes in computer science (8778). Springer, Cham, pp. 176-191. ISBN 9783319116228 Serious Games Commercial Outcomes Evaluation Framework Evidence Literature Review http://dx.doi.org/10.1007/978-3-319-11623-5_15 doi:10.1007/978-3-319-11623-5_15 doi:10.1007/978-3-319-11623-5_15
spellingShingle Serious Games
Commercial Outcomes
Evaluation Framework
Evidence
Literature Review
Riedel, Johann Christian Karl Henry
Feng, Yanan
Azadegan, Aida
Romero, Margarida
Usart, Mireia
Baaslrud Hauge, Jannicke
Measuring the commercial outcomes of serious games in companies: a review
title Measuring the commercial outcomes of serious games in companies: a review
title_full Measuring the commercial outcomes of serious games in companies: a review
title_fullStr Measuring the commercial outcomes of serious games in companies: a review
title_full_unstemmed Measuring the commercial outcomes of serious games in companies: a review
title_short Measuring the commercial outcomes of serious games in companies: a review
title_sort measuring the commercial outcomes of serious games in companies: a review
topic Serious Games
Commercial Outcomes
Evaluation Framework
Evidence
Literature Review
url https://eprints.nottingham.ac.uk/30686/
https://eprints.nottingham.ac.uk/30686/
https://eprints.nottingham.ac.uk/30686/