Sexual imagery in advertising: issues in consumer motivational processes

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Sexual imagery in advertising: issues in consumer motivational processes

Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to investigate the unintentional and pernicious effects of sexual imagery in advertising on life aspirations, situational motivation for consumption, satisfaction with basic needs, state self-esteem and...

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Bibliographic Details
Main Author:	Pagiaslis, Anastasios
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	Self Determination Theory Sexual Imagery Consumer Behaviour Experiments
Online Access:	https://eprints.nottingham.ac.uk/30433/

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