An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising.

An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising.

This study aims to bridge the gap between the theoretical and practical applications between the theories of advertising. After comparing and contrasting the Elaboration Likelihood Model (ELM) (Petty, et al., 1983), the Information Processing Model (Engel, et al., 1993) and the Perception Experience...

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Bibliographic Details
Main Author: Ghiya, Krishn/ KG
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2015
Online Access:https://eprints.nottingham.ac.uk/30350/

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