Ghiya, K. K. (2015). An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising.
Chicago Style (17th ed.) CitationGhiya, Krishn/ KG. An Experimental Study Comparing the Role Played by the ‘pre-experience’ and the ‘post-experience’ Phases in Respect with ‘perception’ and ‘memory’ to Test the Practical Application of Perception Experience Memory Model of Advertising. 2015.
MLA (9th ed.) CitationGhiya, Krishn/ KG. An Experimental Study Comparing the Role Played by the ‘pre-experience’ and the ‘post-experience’ Phases in Respect with ‘perception’ and ‘memory’ to Test the Practical Application of Perception Experience Memory Model of Advertising. 2015.