“The effects of demarketing campaigns on consumption and consumer behaviour. A study of smokers in the UK

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“The effects of demarketing campaigns on consumption and consumer behaviour. A study of smokers in the UK

Tobacco consumption is a controversial habit in society and has been heavily demarketed throughout the years due to the effects it causes consumers. Governments together with social marketers have attempted to reinforce these campaigns through increase in prices, changing packaging regulations and r...

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Bibliographic Details
Main Author:	Nanji, Naveed Firoz
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30325/

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