An empirical study, role and importance of visual merchandising in retail branding- A practitioners’ perspective

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An empirical study, role and importance of visual merchandising in retail branding- A practitioners’ perspective

The aim of this research is to analyze the role and importance of Visual merchandising and below the line advertising on retail branding. An initial investigation on “visual merchandising” is undertaken along with its effects on consumer’s purchase behavior and brand identity. The research is based...

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Bibliographic Details
Main Author:	Rebeiro, Damian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30232/

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