The importance of reputation (online reviews and word of mouth) within Indian restaurants in the UK.

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The importance of reputation (online reviews and word of mouth) within Indian restaurants in the UK.

ABSTRACT This paper explores the importance of reputation (online reviews and word of mouth)for Indian restaurants in the UK. It analyses whether reputation is important, how it is important and the impact it has on the successfulness of Indian restaurants. The study interviews 17 respondents from...

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Bibliographic Details
Main Author:	Kansara, Rima
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30200/

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