Millennial generation preferences in food and the effects on willingness to pay

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Millennial generation preferences in food and the effects on willingness to pay

The purpose of the study is to determine motivations behind millennial food purchase decisions and preferences. These purchase preferences are compared with willingness to pay (WTP) in order to find which food motivations increase or decrease the millennials willingness to pay. A consumer survey tha...

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Bibliographic Details
Main Author:	Ho, J
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30143/

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