BHAYANI, S. (2015). Why use storytelling in advertising? An experimental investigation of the effectiveness of storytelling in communicating corporate brand identity to consumers.
Chicago Style (17th ed.) CitationBHAYANI, SAMIP. Why Use Storytelling in Advertising? An Experimental Investigation of the Effectiveness of Storytelling in Communicating Corporate Brand Identity to Consumers. 2015.
MLA (9th ed.) CitationBHAYANI, SAMIP. Why Use Storytelling in Advertising? An Experimental Investigation of the Effectiveness of Storytelling in Communicating Corporate Brand Identity to Consumers. 2015.
Warning: These citations may not always be 100% accurate.