An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley.

QR Code

An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley.

The luxury industry has changed with regard to luxury wine brands. Before they were focused on employing the traditional marketing communications in order to build their brand image with some adjectives such as "tradition", "savoir-faire" and “terroir”, but now with the power of...

Full description

Bibliographic Details
Main Author:	LAMBERT, Claire
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	Rhône Valley wines luxurious wines generation Y engagement with the generation y management of social media platform visibility on social media platform Facebook.
Online Access:	https://eprints.nottingham.ac.uk/30087/

Similar Items

An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley.
by: LAMBERT, Claire
Published: (2015)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
by: Latter, Chelsey, et al.
Published: (2010)

Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand
by: Pasuhirunnikorn, Nantanut
Published: (2017)

An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption
by: Patrungsee, Jittiporn
Published: (2016)

Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials
by: Yaneva, Mihaela
Published: (2015)

Uniqueness and status consumption: how luxury goods companies entice the young
by: Marchegiani, Chris, et al.
Published: (2009)

How to Motivate Employees of Generation Y in China: From the Perspectives of Financial and Non-financial Rewards
by: Sun, Rui
Published: (2017)

Wine and the Marketing Mix: An Analysis of New Zealand Wine Brands in the UK Off Trade
by: Wellings, Antony David
Published: (2005)

Understanding the importance of experiential marketing regarding luxury fashion brands in digital era from the consumer viewpoint
by: Symeonidou, Christina
Published: (2017)

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands?
by: YAO, LIYUE
Published: (2015)

Examining the Organizational Attributes and Engaging Generation Y in the Banking Sector
by: Baba, Ricardo, et al.
Published: (2014)

Job Satisfaction and Retention Strategies for Generation-Y: Evidence from Thailand
by: Anuphanpisit, Rinrat
Published: (2016)

Reaching today's information security students
by: Armstrong, Helen, et al.
Published: (2009)

Old wine region, new concept and sustainable development: winery entrepreneurs' perceived benefits from wine tourism on Spain's Canary Islands
by: Alonso, A., et al.
Published: (2012)

Lakuan berbahasa dalam perbualan generasi Y
by: Kamarudin, Muhammad Amirul
Published: (2021)

Attracting and maintaining the Y generation in nursing: A literature review
by: Hutchinson, D., et al.
Published: (2012)

The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion
by: Goi, Chai
Published: (2015)

Regions/sub-regions as influences in wine selection
by: Shanka, Tekle, et al.
Published: (2009)

Understanding the effect of job resources and moderating role of self-efficacy and high workload on employee engagement: a study of Gen-Y employees in the Malaysian financial sector
by: Sakrawathi, Muthuletchumi Lin
Published: (2020)

Impact of mobile social media advertising and role of culture on brand equity among Gen-Y consumers in the United Arab Emirates
by: Al Kindi, Majed Zamil Hatem
Published: (2017)

“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”
by: Jin, Ming
Published: (2023)

Drivers of retail app continuance use intention among Malaysian millennials
by: Lim, Xin Jean
Published: (2020)

Understanding consumer sensory perception of beer and wine body
by: Ivanova, Natalja
Published: (2023)

Conceptualisation and development of the winescape scale
by: Quintal, Vanessa, et al.
Published: (2009)

The value of trading relationships between buyers and sellers of wine grapes in Australia
by: Hobley, Lynlee Ellen
Published: (2007)

Green characters in Cabernet Sauvignon
by: Wilkinson, Kerry, et al.
Published: (2006)

Exploring Flexible and Low-Cost Alternatives to Face-to-Face Academic Support
by: Dobozy, Eva, et al.
Published: (2009)

Privacy in the age of facebook : discourse, architecture, consequences
by: Raynes-Goldie, Kate Sarah
Published: (2012)

Exploratory Study of Climate Change Innovations in Wine Regions in Australia
by: Galbreath, Jeremy
Published: (2015)

Is climate change really a threat to business? Exploratory evidence from the wine industry
by: Galbreath, Jeremy
Published: (2011)

Cellar waste minimization in the wine industry: a systems approach
by: Musee, N., et al.
Published: (2007)

Environmental Sustainability and Competitive Advantage in a Wine Tourism Micro-Cluster
by: Grimstad, S., et al.
Published: (2014)

Effects of Low Frequency Ultrasonic Treatment on the Maturation of Steeped Greengage Wine
by: Zheng, X., et al.
Published: (2014)

Platformalism: Finding the Forms of Platform Literature
by: Cox, George
Published: (2021)

Climate Change Response: Evidence from the Margaret River Wine Region of Australia
by: Galbreath, Jeremy
Published: (2014)

SmilieFace: developing and evaluating an affective Facebook Application
by: Hengky, et al.
Published: (2012)

In India, it's more than just a "Like" on Facebook.
by: Channapatna Nagendra, Pannag
Published: (2016)

Decision Support for Wast Minimization in Wine-making Processes
by: Musee, N., et al.
Published: (2006)

The effect of phenol composition on the sensory profile of smoke affected wines
by: Kelly, David, et al.
Published: (2015)