Gkortsila, M. (2015). Is language essential? Exploring the role of language on deciding whether to localise or standardise an international advertising campaign.
Chicago Style (17th ed.) CitationGkortsila, Marianna. Is Language Essential? Exploring the Role of Language on Deciding Whether to Localise or Standardise an International Advertising Campaign. 2015.
MLA (9th ed.) CitationGkortsila, Marianna. Is Language Essential? Exploring the Role of Language on Deciding Whether to Localise or Standardise an International Advertising Campaign. 2015.
Warning: These citations may not always be 100% accurate.