Examination of the influences of the industrial attributes on the entry mode selection: case studies of the Coca-Cola Company from U.S entering the Chinese beverage industry and the BT Group plc from U.K entering the Chinese telecommunication industry.

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Examination of the influences of the industrial attributes on the entry mode selection: case studies of the Coca-Cola Company from U.S entering the Chinese beverage industry and the BT Group plc from U.K entering the Chinese telecommunication industry.

The study has the purpose of examining the influences of industrial attributes, such as market structure and industrial policies, on the choice of entry mode for MNEs. It adopts the case study approach with two firms entering China, one is the Coca-Cola Company from the U.S and the other is the BT G...

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Bibliographic Details
Main Author:	Ma, Lingyu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30022/

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