Ma, L. (2015). Examination of the influences of the industrial attributes on the entry mode selection: Case studies of the Coca-Cola Company from U.S entering the Chinese beverage industry and the BT Group plc from U.K entering the Chinese telecommunication industry.
Chicago Style (17th ed.) CitationMa, Lingyu. Examination of the Influences of the Industrial Attributes on the Entry Mode Selection: Case Studies of the Coca-Cola Company from U.S Entering the Chinese Beverage Industry and the BT Group Plc from U.K Entering the Chinese Telecommunication Industry. 2015.
MLA (9th ed.) CitationMa, Lingyu. Examination of the Influences of the Industrial Attributes on the Entry Mode Selection: Case Studies of the Coca-Cola Company from U.S Entering the Chinese Beverage Industry and the BT Group Plc from U.K Entering the Chinese Telecommunication Industry. 2015.