LI, Y. (2015). How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium?
Chicago Style (17th ed.) CitationLI, Yingnan. How Does Customer Co-creation Affect Firm’s Brand Image and Customer’s Willingness to Pay a Price Premium? 2015.
MLA (9th ed.) CitationLI, Yingnan. How Does Customer Co-creation Affect Firm’s Brand Image and Customer’s Willingness to Pay a Price Premium? 2015.
Warning: These citations may not always be 100% accurate.