A study on beverage MNCs’ entry mode decisions and determinant factors in internationalization in China:
Case studies of Coca-Cola and Red bull

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A study on beverage MNCs’ entry mode decisions and determinant factors in internationalization in China: Case studies of Coca-Cola and Red bull

The economic reform and liberalized government regulations toward business operations in 1980s make China a new target of international investments by multinational corporations (MNCs). How to enter this growth market and what entry mode should be implemented remain inconclusive. This paper analyses...

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Bibliographic Details
Main Author:	Tonsuwan, Pantitra
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/30003/

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