Value Co-creation in Service Innovation: Makermet Case Study

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Value Co-creation in Service Innovation: Makermet Case Study

The dissertation attempts to explore how professional service providers engage in value co-creation with clients, taking into account the engagement platforms in co-creation. Managing value co-creation in services is a critical matter for the innovation of the company especially in B2B service conte...

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Bibliographic Details
Main Author:	Safade, Lana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/29972/

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